这是我们在2017年为澳洲皇家墨尔本理工大学的学妹写的一篇management case study的范文,我们截取其中的一部分给大家做展示。首先是开头部分的介绍,提供文章的背景分析和相关信息。
I am going to pass on Synergy and retain Premier. I choose this action in terms of several reasons. Firstly, if all five agencies are equally to win the review, my agency only has a success rate of 2%. Secondly, Premier Health has a stable relationship with my agency in the past and currently and contributes to a stable revenue and reputation. Establishing a long term and efficient business relationship costs much. Even though Premier Health could be my large client again, it has a stable contribution to my agency’s overhead and PBT.
下面是分析的具体内容,也是从不同的方面入手进行分析,提出如果我的机构参与了审核并且失败,我的机构将会经历重大财务损失。因为Synergy Health每三年更换一次CMO,我的代理商与Synergy Health之间的合作可能不稳定,而且Synergy Health在会计和审计责任方面有其自身的问题。
Alternatively, if my agency participated in the review and failed, my agency would experienced a significant financial loss. Thirdly, Synergy Health changes its CMO every three years, and the cooperation between my agency and Synergy Health may be unstable. Fourthly, Synergy Health has its own issue in operation in the field of accounting and audit liability. Fifthly, because of the rumors, staff in my agency may not show a positive altitude towards cooperation with Synergy Health. I am also consider to resign Premier and proceed with the Synergy review in hopes of winning account. This action could be considered because of several reasons. Firstly, Synergy Health is interested in my agency’s work and shows its willingness to cooperate with my agency. Secondly, cooperating with Premier Health would not bring a prosperous future economically as Premier Health is only one of my agency’s small client, and meanwhile, cooperating with Synergy health presents a prosperous future.
最后再分析利弊,把不同形式的问题需要承担的后果都分析出来,比如指出通过与Synergy合作,我的机构可以有更多机会获取相关资源。还有另一个可供选择的行动是探索并与Synergy审查一起处理,但这会面临不同的结果,也需要承担不同的风险。
By cooperating with Synergy, my agency could have more opportunities to access the relevant resources. The other alternative action could be explore is to resign Premier and process with the Synergy review. If the review was failed, my agency could ask Premier to re-cooperate together although this action will influence the relationship with Premier.
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