这是我们在2017年为美国伊利诺伊香槟分校的学弟学妹们写的一篇media essay 代写，以The Compare and Contrast of Film Development and Communication of U.S. Hollywood and China为题，开篇introduction部分介绍主题的相关内容，全球化使文化消化和融合，同时它也不断改变各种原始文化特征，形成多样化的新形势。 追求利润的资本从经济领域延伸到促进文化全球化进程的文化领域。文化全球化是文化领域资本主义发展的反映。这部电影作为文化先驱，是组织和表达资本的重要媒体，因此资本自然会充分利用电影制作和传播的各个空间。 本文将比较和对比中国和美国电影的产业，意识形态和技术。
Globalization makes digestion and convergence of cultures, and at the same time, it also continue to transform a variety of original characteristics of culture, forming diversified new situations (Denby, 2012). It is the pursuit of capitals for profits that extends from the economic field to the cultural field, which promotes the process of cultural globalization (Denby, 2012). The cultural globalization is the reflection of capitalist development in the field of culture. The film, as a cultural pioneer, is an important media of organization and expression of capitals, so the capitals will naturally make full use of every space for film production and communication. This paper will compare and contrast the industry, ideology and technology of films in China and the US. They both gained favorable box office in 2015, but they produced different film types, ideologies and technologies.
The steady development of Hollywood was inseparable from the local market. After more than a century of continuous innovation, the American film market has entered a phase of balanced development, so the cinema, audiences and film constitute a stable self circulation system, which shut out almost all external challenges (Child, 2015). The Hollywood film market has also formed a pattern of commercial blockbusters and independent works. Relying on a strong industrial advantage and creative power, Hollywood produced a large number of high-tech visual spectacle movies, such as disaster, science fiction, fantasy, and action movies. In 2015, 691 films were released in North America, but the box office was mainly contributed by blockbusters (Statista, 2016). The top fifty box office in North America contributed 71% of its total box office, of which up to 27 movies were based on high tech magic, science fiction, and action movies. The 27 films grossed more than $5 billion, accounting for 73.6% of the first fifty movies and 52.2% of the total box office in North America(Statista, 2016). The top ten movies in the box office were also full of sci-fi action blockbusters, including animated cartoons. This fully reflected Hollywood movie highly concentrated in sci-fi action blockbusters, which attracted the audiences. 70% of the top ten films belonged to the series of films(Statista, 2016). On the one hand, it could reduce the risk, enhance brand effect, and create derivative products; on the other hand, it showed the Hollywood also in the bottleneck of creation, pioneering and original development to some extent.
All in all, it has compared and contrasted the industry, ideology and technology of films in China and the US. With the acceleration of globalization, each country's movies have been quickly coerced into this process, occupying an important position in the global culture. This will profoundly influence the world map of the film. The gradual establishment of a new global film ecology, on the one hand, constitutes a challenge to the world hegemony of Hollywood, and on the other hand, it is possible to promote the rise of cultural pluralism.
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