这是我们在2017年为新西兰奥克兰大学的学弟学妹写的一篇旅游服务类essay，开篇introduction介绍背景，该提案的目的是调查新西兰皇后镇火锅的普及情况，其中包括这类美食的需求和市场。皇后镇以其开展旅游业的冒险活动而闻名，是该国最具吸引力的地方之一。皇后镇位于西南未受破坏的南岛山区，仅在名为Wakatipu的湖泊周围退出。它也坐落在高耸的崎岖山脉之中，包括塞西尔峰，皇后镇山，沃尔特峰以及本洛蒙德山。
The purpose of this proposal is to investigate the popularity of hot-pot in Queenstown, New Zealand which includes the needs and the market for such cuisine. Queenstown, known for its adventurous activities which boots its tourism, is the most wild and ontic of the most attractive places in the country. Situated in the south-western, unspoilt, South Island mountain areas, Queenstown exits solely around a lake called Wakatipu. It is also nestled in amongst towering rugged mountains including Cecil Peak, Queenstown Hill, Walter Peak as well as Ben Lomond. The area around Queenstown is formed by mountains and canyons and long twisting rivers also there are lakes, forests and fresh air from the mountains. In short, it is one of the best creation of mother nature. So far, there are over 30 hot-pot restaurant in Queenstown. Among them, more than 5 restaurants are posted on Tripadvisor, which is one of the world’s most visited tourism sites, as popular restaurants (Blumberg, 2008). The context of this proposal is to handout questionnaires to pedestrian, tourist as well as locals so as to conduct market research before opening an actual shop in Queenstown (Becken, 2013).
再来分析具体的情况，客户的来源对于餐厅的成功至关重要，为了收集尽可能多的信息，所有参与这项研究的人都将被分成不同的小组，以便对餐厅有一个更准确的定义。 这项研究主要针对消费者对当地居民和游客的偏好，因此该市场调查的目标受众是具有不同职业，年龄，性别，种族等的消费者。
The source of customers is essential to the success of a restaurant and in order to gather as much information as possible, all the people involved in this research will be specifically divided into different groups so that there would be a more precise definition for the restaurant. The research mainly targets the preferences of consumers for both locals and tourists and therefore the targeted audience for this marketing research are consumers with different profession, age, gender, race and etc. Questions such as “how often do it go to a hot-pot restaurant?”, “What flavor of the soup in hot-pot do it prefer? spicy, sweet, sour or salty?” Moreover, questions involving the price and the positioning of the restaurant would be in the questionnaires as well (Brown, 1997). For instance, questions such as “How much do it think a hop-pot dinner should cost per person?” and “Do it think hot-pot is a high-end cuisine?” would be asked. Finally, questions involving the location of the restaurant would be asked. For example, “What place do it think a hot-pot restaurant should be located?” .
最后给出自己的结论，二次调查只是整个市场调查的基本方法。其余的是对不同口味的初步研究。二次研究仅仅是寻找现有研究和数据的行为。次要信息可以是美国人口普查的数据。它也可以从Twitter评论，期刊等收集。
Those larger part from claiming systems fit under a standout amongst six categories: (1) optional research, (2) surveys, (3) concentrate groups, (4) interviews, (5) observation, or (6) experiments/field trials. Secondary investigation is merely the basic method of the whole market research. The rest of them are preliminary studies of different tastes. Secondary research is merely the act of searching for existing research and data. Secondary information can be data of the US Census. It also can be collected from Twitter comments, journals, and so on(Lin et al., 2011). It is best that it is often free to get secondary research. It is usually fast to get. To find existing data is the work as a secondary researcher that can be used to the particular project. However, sometimes it is not able to get secondary information which can meet the requirement of the research. If so, to have their own elementary survey become necessary. Moreover, the rest market research methods can also be used (Lin et al., 2011).
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