It was reported on Consultancy.uk that the consulting market in UK includes England, Scotland, Wales and Northern Ireland. The market is worth 10 billions GBP and it becomes the second largest consultancy location. The rate of growth performed strongly in recent years with ranging between 6% and 10%. Meanwhile, it is recognized as the fastest growing consulting market in Europe. In 2012, the total revenue of the sector was approximately 7.4 billion GBP; afterwards with the double-digit growth in 2014, the total fee is worth 10 billion GBP (Figure 1).
SWOT is an analytical method to evaluate internal and external environment to define marketing strategy, and it refers to Strengths, Weaknesses, Opportunities and Threats. This method is applied in this report to analyze advantages and disadvantages of JMD, identity challenges and opportunities, which could be used to overcome the positive factors and avoid potential threats in the market. The details are described in the chart below.
The consulting is an oligopoly market and most media companies could supply similar service (Sadler 2001), over 60% market is occupied by the big four consulting firms which could provide more related service other than just advices on sector of management. Most large or medium consulting companies occupied most of the profitable opportunities while small consulting companies would deal with more competitive and economic situations in the market. (Zimmerman, et, al, 2004). Consulting industry is lack of government’s support which could generate abstract for small consulting firms to enter this market without financial or technological support.
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