这是我们在2017年为英国爱丁堡大学的学妹写的一篇marketing SWOT代写范文,本文是关于英国咨询市场分析的论文。英国的咨询市场包括英格兰,苏格兰,威尔士和北爱尔兰。我们的研究对象目前市场价值10亿英镑,成为第二大咨询公司。并且近年来增长率强劲,介于6%至10%之间,还被公认为欧洲增长最快的咨询市场。
It was reported on Consultancy.uk that the consulting market in UK includes England, Scotland, Wales and Northern Ireland. The market is worth 10 billions GBP and it becomes the second largest consultancy location. The rate of growth performed strongly in recent years with ranging between 6% and 10%. Meanwhile, it is recognized as the fastest growing consulting market in Europe. In 2012, the total revenue of the sector was approximately 7.4 billion GBP; afterwards with the double-digit growth in 2014, the total fee is worth 10 billion GBP (Figure 1).
SWOT是评估内部和外部环境以确定营销策略的分析方法,它指的是优势,劣势,机会和威胁。本报告应用此方法分析JMD的优缺点,身份、挑战和机会。
SWOT is an analytical method to evaluate internal and external environment to define marketing strategy, and it refers to Strengths, Weaknesses, Opportunities and Threats. This method is applied in this report to analyze advantages and disadvantages of JMD, identity challenges and opportunities, which could be used to overcome the positive factors and avoid potential threats in the market. The details are described in the chart below.
咨询是一个寡头垄断市场,大多数媒体公司可以提供类似的服务,超过60%的市场被四大咨询公司占据,除了管理部门的建议外,它们可以提供更多的相关服务。大多数大中型咨询公司占据了大部分盈利机会,而小型咨询公司则能应对市场上更具竞争力的经济形势。
The consulting is an oligopoly market and most media companies could supply similar service (Sadler 2001), over 60% market is occupied by the big four consulting firms which could provide more related service other than just advices on sector of management. Most large or medium consulting companies occupied most of the profitable opportunities while small consulting companies would deal with more competitive and economic situations in the market. (Zimmerman, et, al, 2004). Consulting industry is lack of government’s support which could generate abstract for small consulting firms to enter this market without financial or technological support.
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