這是我們在2017年為英國愛丁堡大學的學妹寫的一篇marketing SWOT代寫範文,本文是關於英國諮詢市場分析的論文。英國的諮詢市場包括英格蘭,蘇格蘭,威爾士和北愛爾蘭。我們的研究對象目前市場價值10億英鎊,成為第二大諮詢公司。並且近年來增長率強勁,介於6%至10%之間,還被公認為歐洲增長最快的諮詢市場。
It was reported on Consultancy.uk that the consulting market in UK includes England, Scotland, Wales and Northern Ireland. The market is worth 10 billions GBP and it becomes the second largest consultancy location. The rate of growth performed strongly in recent years with ranging between 6% and 10%. Meanwhile, it is recognized as the fastest growing consulting market in Europe. In 2012, the total revenue of the sector was approximately 7.4 billion GBP; afterwards with the double-digit growth in 2014, the total fee is worth 10 billion GBP (Figure 1).
SWOT是評估內部和外部環境以確定營銷策略的分析方法,它指的是優勢,劣勢,機會和威脅。本報告應用此方法分析JMD的優缺點,身份、挑戰和機會。
SWOT is an analytical method to evaluate internal and external environment to define marketing strategy, and it refers to Strengths, Weaknesses, Opportunities and Threats. This method is applied in this report to analyze advantages and disadvantages of JMD, identity challenges and opportunities, which could be used to overcome the positive factors and avoid potential threats in the market. The details are described in the chart below.
諮詢是一個寡頭壟斷市場,大多數媒體公司可以提供類似的服務,超過60%的市場被四大諮詢公司佔據,除了管理部門的建議外,它們可以提供更多的相關服務。大多數大中型諮詢公司佔據了大部分盈利機會,而小型諮詢公司則能應對市場上更具競爭力的經濟形勢。
The consulting is an oligopoly market and most media companies could supply similar service (Sadler 2001), over 60% market is occupied by the big four consulting firms which could provide more related service other than just advices on sector of management. Most large or medium consulting companies occupied most of the profitable opportunities while small consulting companies would deal with more competitive and economic situations in the market. (Zimmerman, et, al, 2004). Consulting industry is lack of government’s support which could generate abstract for small consulting firms to enter this market without financial or technological support.
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